Sign up for Peacock here: #BossBaby /agFaip0tFv- DreamWorks Animation May 24, 2021 Alec Baldwin is returning to voice the title character, with James Marsden, Amy Sedaris and Jeff Goldblum joining the voice cast.Announcement from the world's tiniest titan - The Boss Baby: Family Business is coming to theaters and on July 2. “The Boss Baby,” released in 2017, was commercially successful, generating more than $500 million at the global box office. “Families are at the heart of our decision today to make DreamWorks Animation’s ‘The Boss Baby: Family Business’ available to everyone this July Fourth weekend, and to give those families the freedom to choose whether to see this joyful, hilarious and heartfelt film from a big-screen theater seat or from the comfort of their own homes on Peacock,” said Jim Orr, Universal’s president of domestic distribution. Since April of 2020, NBCUniversal says more than 42 million people have signed up for Peacock. The hybrid release model for “The Boss Baby 2” isn’t expected to be Universal’s new way of doing business, but rather a boost for Peacock ahead of the Olympics in late July.
It later put the DreamWorks pic “The Croods: A New Age” on demand shortly after it debuted in theaters, where the kids’ film became a pandemic-era hit with $168 million in worldwide ticket sales. So far, that method has proved to be lucrative for Universal. Yet shortly after the “Trolls World Tour” debacle, the studio made nice with theaters and forged a historic agreement to put new movies on premium video-on-demand platforms after 17 days.
At that time, all indoor theaters were shuttered to help stop the spread of COVID-19. In what feels like a lifetime ago, theater owners threatened to boycott Universal’s movies last year after the studio decided to put “Trolls World Tour” in cinemas and on demand on the same day.
Though the box office has begun to shown signs of life, film exhibitors are still reeling from prolonged theater closures and the onslaught of release date delays that followed.
However, they aren’t in much of a position to refuse new movies. Theater operators, of course, have the option of whether or not to play the movie.
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